Opinion Leaders ("OLs")
• Decision making TOP LEVEL MANAGEMENT of appropriate functional disciplines from targeted REPUTABLE COMPANIES

• These individuals are BIG PICTURE VISIONARIES, focused on the DETAILS OF TODAY and the POSSIBILITIES OF TOMORROW

• They have vast and UNIMPEACHABLE KNOWLEDGE of their business, industry, markets they serve or represent, key area(s) of technology

• They possess high levels of INFLUENCE and AUTHORITY & can COMMIT THEIR ORGANIZATIONS TO COMMERCIAL ACTION

• Their company is known to set trends, and is recognizable as a LEADER given the specificity of your need and intent